Advertising has become a far more explored domain of marketing, as it was before the age of Internet. Just 20 years ago, most retailers did not even have a proper marketing department. If they did the department was mostly responsible for a little more than organizing store launch events (source). Gone are the times when you’d get plethora of customers just by the word-of-mouth about you serving good coffee or brewing great beer.
Now, a decade into the 21st century, the market looks very different to just two decades ago. Social media today has become the prime channel for most marketers to acquire a large set of audience in a short span of time. In fact, Social Media Marketing Industry Report 2017 reveals that Facebook is the preferred social network for 62% of marketers. When Facebook adjusted its News Feed algorithm to prioritize content in 2016, a big dip in organic reach was anticipated. As Facebook has evolved into more of a paid marketing platform than an organic one, an increasing number of companies are looking into paid advertising.
In this article we give you a glimpse at how Facebook ads will help make your business super successful in the years to come, starting right now.
Here are 7 reasons you should be advertising on Facebook;
1. Potential to reach more than one-fifth of the world
Indulging in Facebook might not be that bad an idea as it has 2.07 billion monthly active users as of 2017. Even if you add up every member of Twitter, Instagram, Pinterest and LinkedIn, Facebook users will still outnumber them all by a large margin.
If you still have doubts, consider the following statistics:
- Out of these 2.07 billion monthly users, the average person spends 50 minutes daily on Facebook, Instagram, and Messenger. That’s more than on any other social media network.
- According to a study by eMarketer 2017, 42% of millennial respondents said they hadn’t lasted five hours without checking their feeds.
- Facebook accounts for 15.8% of total time spent on the internet.
There’s no question that there are people interested in your business on Facebook. All you need to do is find them using Facebook Audience Insights. Investing in Facebook ads will help you reach the right kind of audience.
2. Highly ascendable content promotion
When you are consistent with creating impeccable content for your website, you want people to know about it. Hence, you share updates across all your social media channels. However, this isn’t enough anymore. Facebook ads will come in handy in amplifying your content. In fact, by using advertisements to their full potential you will be generating more organic traffic for your content. This happens when social media influencers share your Facebook Ads, they end up exposing it to a larger audience. So, once you indulge into advertising, the ladder only goes up as far as your promotion is concerned.
3. You can reach your perfect audience
Facebook is at par with its targeting capabilities compared to other channels. Unlike AdWords, Facebook ads are targeted to the users’ demographics, behaviours and interests, not what they’re searching for. Because of this, the refinement available to you when you set up the audience targeting for your ads is really impressive.
Some of those targeting options include:
- Financial status
- Parental status
For instance, when you “like” the pages of your favourite brands or when you posted that status update to announce your “relocation to a new city”, they added that to their pool of data.
Hence, it is safe to assume that almost every action you take on Facebook is being stored and used by businesses to serve you targeted advertisements. This is how the social media giant has been able to garner the majority of its data.
4. Easily track spend, performance and roi
When designing a Facebook campaign the foremost thing is to know your objective. While social media is a reasonable, influential and essential business channel; it could prove to be difficult to measure ROI. But, with Facebook advertising you can easily keep a track on your spending and the results it has provided you with. This information includes;
- The overall impressions your ad created, the number of people who saw your ad and the frequency of the same.
- The number of clicks, page likes, engagement, comments and shares.
- Cost data including average Cost per Click (CPC), Cost per Like and Cost per Conversion based on your specific goals and tracking.
Hence, analyze your advertisement performance and keep modifying your ads and targeting to see what works best while generating the highest ROI.
5. Facebook ads’ remarketing potential
Facebook remarketing feature is icing on the cake and one would be crazy not to use it. In layman words, it is basically the type of technology which shows ads for your business to people after they have searched something on your website, used your mobile app, or provided you with their email addresses. Now, when these people shop or browse through other websites, use social media, search on Google; they will see your ads.
Isn’t this great? Less work, more benefits.
It is safe to say, remarketing is the most powerful way to grow your business. Period.
Be it sign ups, downloads or consultations; you will want to put remarketing to use to most of your strong offers.